Privacy Polic
Last updated: September 16, 2026
TOUED is an online store for handmade bowls operated by 南京亿之影科技有限公司 (English translation: Nanjing Yizhiying Technology Co., Ltd.). In this Privacy Policy, references to "TOUED," "we," "us," and "our" mean that company.
This policy explains how we handle personal information when you visit toued.com (the "Site"), order a bowl, communicate with us, or use our related online features. We refer to these activities and features collectively as the "Services."
It covers the information we receive, the reasons we use it, when it may be shared, and the choices available to you. Where a particular activity requires your consent, we will request that consent separately in accordance with applicable law.
1. Personal Information Connected with the Services
The information we receive depends on how you use the Site and which Services you choose.
Information You Provide
When you place an order, contact customer support, or use an available account, review, subscription, survey, or promotional feature, you may give us:
- Your name, email address, telephone number, billing address, and delivery details.
- Account and sign-in information, where applicable, and saved preferences.
- Details of purchases, selected products, returns, refunds, and other transactions.
- Messages, reviews, survey responses, and other content you choose to submit.
- Photographs or other information supplied with a product question, delivery problem, or return request.
- Your communication preferences and marketing choices.
Please provide information relevant to your request and avoid including unnecessary personal details in photographs or messages.
Payment Information
Payments are handled through Shopify and the payment providers available at checkout. We may receive transaction details needed to manage an order, including payment status, billing information, the payment method used, and a transaction reference. We do not generally receive or retain complete payment card numbers.
Information Collected During a Visit
The Site and the providers supporting it may automatically collect technical and usage information, such as:
- IP address, browser, operating system, device type, and device identifiers.
- Pages and products viewed, searches made, links followed, and time spent on the Site.
- Referring websites, approximate location, language, and time zone.
- Shopping cart and checkout activity, and interactions with emails or advertisements.
- Cookie identifiers, log records, and related technical information.
Depending on the features in use, collection may involve cookies, pixels, tags, software development kits, server logs, or similar technologies.
Information from Other Providers
Payment services, delivery companies, fraud-prevention providers, analytics services, advertising partners, social platforms, and other organizations involved in the Services may supply relevant information to us. Where permitted by law, we may combine it with information you provide directly.
Orders for Someone Else
If you send a bowl as a gift or arrange delivery to another person, we may receive that recipient's name, address, and contact details. Please ensure you are authorized to provide those details for the order and delivery.
2. Why We Use Personal Information
We may use personal information to:
- Process payments and prepare, dispatch, deliver, and track purchases.
- Send confirmations, shipping notices, and other messages about an order or the Services.
- Answer questions about our bowls and handle cancellations, delivery damage, returns, refunds, warranties, and other support matters.
- Manage customer accounts and remember selected preferences.
- Operate, maintain, assess, secure, and improve the Site, our products, and the Services.
- Detect and prevent fraud, unauthorized transactions, security incidents, and misuse.
- Personalize website content, product suggestions, and advertising.
- Send promotional communications where legally permitted and measure the performance of offers and campaigns.
- Meet legal, regulatory, tax, accounting, and recordkeeping obligations.
- Establish, exercise, or defend legal claims.
- Fulfill another purpose explained when information is collected, subject to applicable legal requirements.
3. Legal Grounds for Processing
Where applicable law requires a legal basis, the basis we rely on depends on the information and its purpose. It may include:
- Performing a contract: Information is needed to process your purchase or provide a service you request.
- Legitimate interests: Processing supports activities such as customer assistance, fraud prevention, website improvement, and protection of our business, provided those interests are not overridden by your rights and interests.
- Your consent: You have agreed to a particular use, such as certain marketing communications or non-essential tracking. You may withdraw that consent.
- Legal obligations: Processing is necessary to meet a legal, tax, accounting, or regulatory requirement.
We apply these grounds according to the laws relevant to the processing involved.
4. Cookies and Privacy Settings
Cookies and similar tools help the Site operate, remember choices, measure performance, and support advertising. Depending on the features enabled, they may include:
- Essential technologies for functions such as shopping carts, checkout, account access, and security.
- Preference technologies that remember language, region, currency, or other selections.
- Analytics technologies that help us understand how visitors use the Site.
- Advertising technologies used to measure campaigns and deliver interest-based advertising.
You can manage cookies through your browser settings and, where available, the Site's cookie or privacy controls. Blocking some technologies may affect checkout, account features, or saved preferences. Where consent is required for a particular technology, we will request it as required by law.
Browser privacy signals differ in their purpose and operation. A general "Do Not Track" setting is not necessarily equivalent to a legally recognized opt-out signal. Where applicable law requires recognition of an opt-out preference signal, including Global Privacy Control (GPC), we will honor it within the scope required by that law.
5. Recipients of Personal Information
We may share relevant information with the following parties or in the circumstances described here.
Shopify and Store Service Providers
Our store uses Shopify. Shopify and other providers may process information to support hosting, checkout, payment handling, fulfillment, communications, customer assistance, analytics, advertising, fraud prevention, storage, and security.
Providers acting on our behalf receive access appropriate to the services they perform, subject to applicable agreements and law. Some providers may also process information for their own purposes under their own privacy policies where permitted.
Depending on the Shopify features enabled and the services you use, Shopify may process information for its own consumer or enhanced services. You can learn more in the Shopify Consumer Privacy Policy and manage applicable Shopify privacy choices through the Shopify Privacy Portal.
Payment and Financial Partners
Payment processors, banks, card networks, and fraud-prevention services may receive information to authorize transactions, assess risk, process refunds, and resolve payment disputes.
Delivery and Fulfillment Partners
Warehouses, fulfillment providers, carriers, and customs agents may need recipient names, addresses, telephone numbers, email addresses, and relevant order details to prepare parcels, arrange delivery, and provide updates.
Analytics and Advertising Partners
Where these services are used, their providers may receive cookie information, device identifiers, browsing activity, purchase activity, and related data. Certain disclosures for advertising purposes may be considered a "sale," "sharing," or targeted advertising under applicable privacy laws, even without a monetary payment.
Legal, Security, and Safety Matters
Information may be disclosed where reasonably necessary to comply with law, respond to a lawful request, enforce our policies, investigate fraud, address security concerns, protect rights or property, or safeguard customers and the public.
Business Transactions
Personal information may be transferred as part of a merger, acquisition, financing, restructuring, asset sale, bankruptcy, or similar business transaction, subject to applicable legal requirements.
Sharing You Authorize
We may disclose information to another party when you direct us to do so or provide any consent required for that disclosure.
6. Advertising Choices and Opt-Out Requests
TOUED does not sell personal information in exchange for money. However, certain uses of advertising or analytics services may fall within legal definitions of selling, sharing, or targeted advertising.
If an applicable law gives you the right to opt out, use the privacy or cookie controls available on the Site or email service@toued.com. Recognized browser signals are addressed in Section 4.
Your device, browser, or advertising platform may offer additional controls for personalized advertising.
7. Keeping and Deleting Information
We retain personal information for as long as reasonably needed for the purposes described in this policy. Retention depends on the type of record, our relationship with you, and requirements relating to legal obligations, tax, accounting, fraud prevention, disputes, warranties, and operation of the Services.
When information is no longer required, we may delete it, anonymize it, combine it into non-identifying statistics, or otherwise dispose of it securely, subject to applicable law and technical limitations.
8. International Processing
TOUED serves customers internationally and works with providers in different locations. Your information may therefore be stored or processed outside your country of residence. Depending on the providers involved, these locations may include the United States, Canada, Hong Kong, mainland China, and other countries or regions.
Privacy laws in another location may differ from those where you live. Where safeguards are required for an international transfer, we use appropriate measures and take reasonable steps to protect information in accordance with this policy and applicable law.
9. Information Security
We use reasonable technical, organizational, and physical measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse. Transaction information is transmitted using industry-standard encryption where supported.
No website, transmission method, or storage system can guarantee complete security. Please protect your account credentials and access the Services using trusted devices and connections.
10. Exercising Your Privacy Rights
Depending on your location and the laws that apply, you may have the right to:
- Obtain access to personal information held about you.
- Correct inaccurate or incomplete information.
- Request deletion of eligible information.
- Receive a portable copy of certain information.
- Restrict processing or object to particular uses.
- Opt out of targeted advertising or specified disclosures.
- Withdraw consent where processing relies on it.
- Appeal a decision about a privacy request, where that right applies.
- Complain to a relevant privacy or data-protection authority.
To contact TOUED about these rights, email service@toued.com with "Privacy Request" in the subject line. Describe your request and provide enough information for us to locate the relevant account or transaction.
Where lawful and appropriate for the request, we may ask for information to confirm your identity. Verification information will be used only to verify and handle your request. We will not require identity verification for an opt-out request where the law prohibits doing so.
Some requests are subject to legal exceptions, including requirements to retain records for security, fraud prevention, legal obligations, or contractual purposes. We will not discriminate against you for exercising an applicable privacy right.
11. California Privacy Information
If you live in California and our processing is subject to the California Consumer Privacy Act, as amended ("CCPA"), your rights may include:
- Knowing the categories and specific pieces of personal information collected about you.
- Knowing the sources, purposes, and categories of recipients connected with that information.
- Requesting correction or deletion of eligible information.
- Opting out of the sale or sharing of personal information.
- Limiting certain uses or disclosures of sensitive personal information where applicable.
- Receiving equal service and pricing when exercising protected privacy rights.
Sections 1, 2, and 5 explain the information categories, sources, uses, and types of recipients relevant to our practices.
Send a California request to service@toued.com with "California Privacy Request" in the subject line. Where permitted, an authorized agent may act for you. We may ask for evidence of the agent's authority and identity verification to the extent allowed for that request.
Further information is available from the California Attorney General's CCPA guidance.
12. Rights in Europe, the United Kingdom, and Other Regions
Where relevant data-protection laws in the European Economic Area, the United Kingdom, or another jurisdiction apply, you may have rights to access, correct, erase, restrict, or obtain a portable copy of information, and to object to certain processing.
You may withdraw consent for processing based on that consent. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
If you have concerns about our information practices, you may contact the relevant data-protection authority in your country of residence. You may also contact us for assistance, but you do not have to approach us before raising a concern with an authority.
13. Children's Information
Our website and shopping Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under that age.
If you believe a child has provided personal information without appropriate parental or guardian permission, contact service@toued.com. We will review the situation and take appropriate steps to remove the information where required.
14. Websites and Services We Do Not Operate
The Site may contain links to websites, applications, or services run by other organizations. Their content, security, and privacy practices are outside our control. Please review the relevant provider's privacy policy before using its services or supplying personal information.
15. Email and Text Message Preferences
You can unsubscribe from promotional emails using the link included in those messages or by contacting service@toued.com.
Unsubscribing from marketing does not stop necessary communications about orders, transactions, security, or customer support.
If text messaging is offered and you separately consent to receive messages, your mobile provider's message and data charges may apply. To stop promotional texts, reply STOP or follow the opt-out instructions in the message.
16. Changes to This Privacy Policy
We may update this policy when our Services, technologies, information practices, or legal obligations change. The current version will be published on this page with a revised "Last updated" date.
If applicable law requires an additional notice or consent for a change, we will provide the notice or request the necessary consent.
17. Contact TOUED
For privacy questions, complaints, or requests concerning your personal information, contact us using the details below.
Store name: TOUED
Registered company name: 南京亿之影科技有限公司
Company name in English (translation): Nanjing Yizhiying Technology Co., Ltd.
Registered business address: 江苏省南京市江北新区葛塘街道接待寺社区长城南路2号2713室
Address in English (translation): Room 2713, No. 2 Changcheng South Road, Jiedaisi Community, Getang Subdistrict, Jiangbei New Area, Nanjing, Jiangsu, China.
Website: toued.com
Privacy and customer support email: service@toued.com